World's Most Powerful Brands04/02/2013
1. Apple - Apple's significantly high brand value of $87.1 billion makes it the world's most powerful brand.
2. Microsoft - Brand value: $54.7 billion; Consumers credit Microsoft on things like "positively impacting lives on a daily basis" and "addresses my unique needs." 3. Coca Cola - Brand value: $50.2 billion; The company sold 26.7 billion cases of soda worldwide in 2011. Half of those sales are for the Coca-Cola brand.
4. IBM - Brand value: $48.5 billion; IBM has reinvented itself over the past two decades as a powerful brand in tech as a software and services giant. 5. Google - Brand value: $37.6 billion; You know a brand is powerful when it becomes the generic term for the category, as Google has in search. 6. Intel - Brand value: $32.3 billion; It was the top rated brand on perception among men in a global survey by Landor. 7. McDonald's - Brand value: $37.4 billion; With more than 33,500 local restaurants serving 68 million people in 119 countries each day, the financial value of the McDonald's brand is among the highest of any brand. 8. General Electric- Brand value: $33.7 billion; It continues to be a force in industrial sectors and remains an iconic brand. 9. BMW - Brand value: $26.3 billion; The Ultimate Driving Machine is the global sales market leader for luxury vehicles. 10. Cisco - Brand value: $26.3 billion; Cisco, for a long time has been a household name and brand. Reference: Forbes
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